Why the Headline is so important?
On average five times as many people read the headline as the body content. So you should be spending five times the amount of time writing your headline versus the content because that's what most people are going to read.
So here is 8 tips to improve your headlines.
1. Start headlines with numbers
7 SEO techniques you can use right now.
5 ways to make yourself happier person every day.
7 proven 8 tips etc..
2. Use "How to" headlines.
How to ... Even if ...
How to ... Without ...
3. Flag Common Mistakes
Are you making these 10 common SEO mistakes?
4. Ask Questions
Think you know digital marketing?
5. Be Ultra Specific
6. Use the 5 Ws
How to motivate yourself when you don't want to exercise?
/ Who, What, When, Where, Why/
7. Pay attention to the headline length
If you want your headlines to look good and to prevent them from being cut off, make sure your headlines are the right length.
Google typically displays the first 50 or 60 characters of a blog post title in the search results.
8. Use an Image to Enhance your headline